Customer Journey

Customer Journey Mapping provides a detailed “outside-in” view of the entire customer experience allowing the company to understand how the interactions in the different touchpoints appear in the eyes of its customers.

We analyze the life cycle of the relationship with the customer in all its phases, with a survey strategy capable of offering a reliable assessment across the entire relationship with the brand. The research focuses on the exploration of the current user experience, the identification of critical points and the identification of possible margins for intervention and improvement.

We study the customer’s purchasing process, identify the reasons for choice and abandonment, examine needs and behaviors with a view to optimizing relations with the target audience.

Voice of Customer Experience (VOCX) 2025

Voice of Customer Experience è un approccio integrato per potenziare la Customer Experience (CEX) e l'Employee Experience (EEX) Offrire un'eccellente esperienza ai clienti è fondamentale per il successo di qualsiasi attività commerciale. Tuttavia, per raggiungere...

CEX Journey Mapping

Il Customer e Employee Journey Mapping rappresenta il punto di partenza fondamentale per comprendere a fondo le esperienze dei clienti e dei dipendenti. Questa fase iniziale si basa su metodologie di ricerca qualitative e quantitative per mappare in dettaglio il...