Customer Journey
Customer Journey Mapping provides a detailed “outside-in” view of the entire customer experience allowing the company to understand how the interactions in the different touchpoints appear in the eyes of its customers.
We analyze the life cycle of the relationship with the customer in all its phases, with a survey strategy capable of offering a reliable assessment across the entire relationship with the brand. The research focuses on the exploration of the current user experience, the identification of critical points and the identification of possible margins for intervention and improvement.
We study the customer’s purchasing process, identify the reasons for choice and abandonment, examine needs and behaviors with a view to optimizing relations with the target audience.